Ritual — Start Small
New Year’s is a time for change. Everyone is talking about a restart, setting big goals and hoping for quick results. But as a vitamin and healthy habit company, Ritual knew first hand that change doesn’t happen overnight. So we encouraged people to focus on every day progress and sweat the small stuff. To get the message out, we made a New Year’s campaign called Start Small and put up miniature billboards across LA — living small everywhere people try to go big.
OOH
Digital Ads
Editorial Content
Podcast Pre-roll
Social
Email
We put tiny billboards up where people were working to achieve their goals — outside of gyms, at transit hubs, on the boardwalk and at the Culver Stairs. And in the end, without any real media buy, our tiny billboards made a big impact. Reaching people all over the world through earned media.
Credits —
Photography: Randy D. Rosario
More Cases —
MeatiMeati
Make Your SelfRitual
Ritual ProteinRitual
Earth. A Love Story.Impossible
Cheat on BeefImpossible
Product LaunchesRitual
Our PantryOur Pantry
United State of WomenWhite House
InterlandGoogle
Google InstallationGoogle
Ever WonderRitual
LEGO Star WarsLEGO®