Meati

Meati is centered around bringing good energy to the world. On one hand it's good energy coming from mother nature: whole cut protein made from mushroom roots. On the other, it's good energy for you: Meati's fillets have the pound for pound protein equivalent to traditional animal meats. We launched this impressive new brand and protein to the world alongside world renowned Chef, Dave Chang. Creating everything from the ground up for launch — the DTC experience, retail packaging, event marketing, food photography, sizzle reel, launch messaging and beyond — we showed people just how versatile and delicious Meati is.

DTC Product Launch
Brand Evolution
Photoshoot
Website
Event Marketing
Packaging
Owned Media

Credits —
Meati team: Christina Ra, Chloe List, Susan Cho, Danielle Bonanno
Photographer: Julia Stotz
Director: Aaron Lyles
Set Styling: Samantha Margherita, Jennelle Fong
Food Styling: Kat Turner, Casey Dobbins
Producer: Christina Villaflor
Production Company (Stills): Pepper
Production Company (Video): Static Joe, Pixel Lab
Retoucher: Randy D. Rosario
Editor: Robert Torres