Ritual Protein Launch
Ritual is a brand known for reinventing the vitamin space. The launch of Protein was no different — we reimagined the underwhelming and outdated protein powder industry. With our protein product launch platform "here to shake things up" we showed people that Ritual is not your average protein — from its high quality, traceable ingredients to its delicious flavor.
Launch Messaging &
Creative Direction on
Product Design and Packaging
Credits —
Packaging Designer: Dain Gordon
Photoshoot Art Direction: Eileen Kim, Gabi Bautista
Photographer: Stephanie Gonot
More Cases —
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