Ritual Protein Launch

Ritual is a brand known for reinventing the vitamin space. The launch of Protein was no different — we reimagined the underwhelming and outdated protein powder industry. With our protein product launch platform "here to shake things up" we showed people that Ritual is not your average protein — from its high quality, traceable ingredients to its delicious flavor.

Launch Messaging &
Creative Direction on
Product Design and Packaging


Credits —
Packaging Designer: Dain Gordon
Photoshoot Art Direction: Eileen Kim, Gabi Bautista
Photographer: Stephanie Gonot