Impossible™ — Cheat on Beef
Most people might not be ready to give up their longterm relationship with beef. But we knew, that if they had a little romance with Impossible’s plant-based alternatives, they might reconsider their current commitment. So in this tongue in cheek campaign we dared them to be a bit naughty and cheat on beef. Who knows where it will lead.
POS Marketing Toolkit
We made every bite look like a guilty pleasure.
Restaurants serving Impossible™ can order customizable A-frames, table tends, window decals and more through Impossible™ Foods' website.
Photography: Stephanie Gonot