Cravings by Chrissy Teigen

Cravings by Chrissy Teigen is a culinary-focused lifestyle brand offering a range of products, including kitchenware, cookware, cooking accessories and apparel – all designed to empower home cooks of all skill levels. Visually, the cravings brand is playful and upbeat, utilizing rich color palettes, high contrast lighting and unexpected prop styling to create a vibrant visual world. The images below are selects from various photoshoots for product launches and social content.

Photoshoot Conceps
Art Direction

Butter & Waffles

To launch Cravings's "Butter" robes and "Waffle" slippers, we created the shoot concept of "Everyday Comfort" – a celebration of living life on your own terms. The photoshoot captured the essence of carefree living, showing the joy an liberation that comes with embracing "robe life" all day, every day.

Cookware & Spices

We invited people to step into a miniature world of flavor with the launch of Cravings new spice collection. Through artful scenes made with miniature figures, we wanted to show how these tiny tins delivered big on taste, each scene capturing the essence of its unique ingredients and flavors.

Tea Party

With the launch of Craving's new Spring robe and PJ set, we concepted a classic Tea Party setting with a modern, edgy twist set in the backyard of an over the top, Baroque Rococo estate.

Fresh
Plate Set

To launch the Cravings's cream-colored stoneware set, we decided to compliment the dinnerware's minimal profile with a decadent tablescape and a variety of creative and unexpected dishes. Presenting the set as the perfect canvas for showing off your own kitchen creations.

Dulce Robes

A sun-kissed day unfolds, where every moment feels like your own personal slice of summer. Inspired by the enchanting concept of Dolce Far Niente, as beautifully articulated in Sophie Minchili’s book, "The Sweetness of Doing Nothing," we invite you to embrace the art of slowing down.


Credits —
Cravings Creative Director: Sarah Elly
Cravings Head of Production: Kristin Sugden
Cravings Head of Brand Operations: Christine Shim
Photographer: Aimee Nicholas
Executive Producer: Christina Villaflor
Prop Styling: Amy Taylor, Tracy Raetz, Casha Doemland
Food Styling: Jessie Damuck