Ritual — Ever Wonder
Kat Schneider founded Ritual when she was four months pregnant. It wasn't the most ideal time for her to start a company, but she couldn't find a multivitamin that she trusted — so she decided to create her own. We captured the essence of her founding story and why everyone should care about taking a vitamin that is both clean and science-backed in a DRTV ad called “Ever Wonder”.
During my time leading the creative department at Ritual, we made 95% of all of our acquisition ads in-house. We were lean, nimble and tested A. LOT. Always finding a balance between work that was performant and maintained brand integrity. And we did it all within some impressively small budgets.
Film Director: Sindha Agha
Production Company: The Corner Shop
Animation: Kaitlin Kobs
3D: Nathan Nutley